In a statement, TikTok said that SoundOn is “designed to empower new and undiscovered artists, helping them develop and build their careers”.
SoundOn pays out 100% royalties to music creators in the first year and 90% after that and provides a range of promotional tools and support.
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How to increase your number of followers and profile views on TikTok. The new feature is available in all markets where SoundOn operates, including the US, UK, Brazil, Indonesia, and Mexico. Why is the TikTok platform spoken about so much 3. Harper talks about all of these concepts in her upcoming book, Viral Musicking and the Rise of Noisy Platforms, which is set to be released in 2023-24. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Tik Tok, then, is the latest in a series of social platforms that musicians, singers and songwriters are utilizing to promote their brands and music.
Pre-Release builds on SoundOn's existing clips feature, which allows artists to create 15-60 second clips for TikTok that launch on the same day as their tracks. TikTok has become a go-to platform for discovering new music. TuneCore recently launched a similar service for social music to get into music libraries for creators. Artists can create their own video and fans can duet, stitch or create videos to share with their friends. This is designed for new and undiscovered artists who want to grow their fanbases and get their music heard - and possibly even make a bit of money. TikTok said that SoundOn is the only platform that allows artists to pre-release their songs to TikTok ahead of their official launch. TikTok has provided another indication of how important music is to its business by launching SoundOn, an all-in-one platform for music marketing and distribution. “Artists can gauge audience reaction and find the most viral song clips to maximise sharing, listening and interaction.”
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“Pre-releasing a song is a great way to test a track before its full launch,” said TikTok. It aims to create a marketing opportunity to share a clip early and build momentum for viral moments, while encouraging fans to pre-save songs ahead of their official release. TikTok offers you real, interesting, and fun videos that will make your day. Pre-Release is a new self-service feature that enables artists to give TikTok listeners exclusive access to clips in advance of releasing their tracks. A personalized video feed based on what you watch, like, and share. It can also distribute to other services such as Spotify, Apple Music and Instagram, and effectively means TikTok is now a digital music distributor. SoundOn was launched four months ago as an initiative for DIY acts to upload music directly and earn royalties. TikTok has launched its Pre-Release feature for the video app’s music marketing and distribution platform SoundOn.
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